“Art as a Product” by Katelin Kinney
At what point does an artist become a business in and of themselves? Does a multitude of works automatically make them a machine that pumps out products rather than artwork?
Valery Milovic is an artist that you may not have heard of, but I guarantee you know her images. She is the creator of her series “Broken Toyland”.


She began exploring her characters in her pieces in the mid 90’s and early 2000’s. Since then many replicas of her broken dolls and stuffed animals have been made especially in the “emo” culture, such as this one…

If you go to her website you can see the sheer amount of work she has for display and for sale. Her pieces are usually quite small and intimate about 10”x10”. Sometimes she paints in 16x20 format, but she is definitely not a large scale artist. So due to this size and the lesser amount of time it takes to finish a piece she has literally hundreds upon hundreds of pieces for sale on her website and she updates fairly frequently. Does this make her nothing but a store? One of which you can always count on the same product being made?
Well my answer is yes and no. Yes she has created a widely known and recognizable style. Even she realizes this…
“While the series has officially become more of a universe than a series, this is precisely what you will find here at my website. It has literally overtaken my life. I am the universe of Broken Toyland.”
Yes you can pretty much always count on her pieces having this specific aesthetic quality (so far at least). However, just because she has found what she loves to do doesn’t mean she is necessarily stuck in a rut or has become a sell-out. I truly believe if the desire ever comes up in her to experiment more and step outside of this typical world she has created then she would undoubtedly go for it. If she is happy doing what she’s doing why move on from that just yet?
I have been able to see her work in person in a gallery setting. The complexities of her pieces and compositions really do catch you off guard. There are so many elements that she orchestrates together without them ever competing against one another; elements such as paint, drawing, collage, and text. And even within those elements are wide varieties of handling and texture. She will at times use unexpectedly bright and cheerful colors juxtaposed with a dark humorous scene of these sad and broken characters. Her work centers around human behavior, love, pain, our fragility and mortality. I enjoy work that deals directly with depicting human emotions, so that is probably one reason why I love her work so much. Each and every piece has its own endearing quality that makes you want to take every little piece home with you. Quite frankly they’re just enjoyable images to look at. So, does making a huge amount of sell-able work mean you are no longer creating fine art, but just a product? Not necessarily. Is Valery Milovic a serious artist (serious meaning she belongs in the fine art world)? I believe so, yes.



















